The UzDaewoo Auto Project Assignment Example | Topics and Well Written Essays - 2000 words

The UzDaewoo Auto Project - Assignment Example Uzbekistan was and continues to self sufficient on the agriculture front. Uzbekistan is the fourth largest producer of cotton in the world producing more than 1.5 million tons every year. The country also produces 70 Tons every year of gold making it the leading producer in the region for the metal. It also produces 40 billion tons of natural gas. Uzbek remains one of the largest producers of molybdenum, tungsten, copper and zinc. Though the large desert lands in the middle of the country hurts the continuity of living space, the country boasts itself of a large natural resource and rich agricultural produce. We can possible conclude that there is immense potential for growth in the country with a high education background and an adult literacy rate of over 90%, this is going to be a major motivating factor for any investor. Political climate in the country was stable and was more for consistent economic and industrial growth which would result in better living standards of its people. Fourth reason that any investor should consider is, nearly 85% of the people hold driving license where as only one million cars were plying the roads of Uzbekistan in 1980s when the total population was 22 million and 85% of them could drive! The major competition in Uzbekistan market for cars was from Russia, other Korean companies, European companies and a few US companies like GM and Ford. Russians had positioned their low end model in the country and it was selling at around 6,000/- rubles and the Ford was selling its Escort as a C Class car at around USD 10,000/-. Taking all this into consideration3, Daewoo needs to position itself one at the lower end of the market where there is a huge market since the country has a huge population not having a car to drive but know driving4. There are also people in the market who already had a car but is in need of the luxury that only a better car could provide. There is also a requirement for Daewoo to position a van that would carry a larger number of people instead of the traditional four. Based on all these requirements and also on the fact that the climate and the road conditions in Uzbekistan is not congenial for standard low bodied and low chassis models, cars have to be redesigned to suit the conditions existing in that country5. Daewoo had to and did position a model for every one of these requirements faced by the company. There was a low end module, Tico, which was sold at around USD 6,790/- that catered to the needs described

Customer Relationship Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Customer Relationship Management - Essay Example This research will begin with the importance of customer-centeredness. Businesses need to remember that nowadays, customers are more intelligent, well-informed and therefore more demanding than they ever were before. The Internet gives customers access to more information, and this allows them to educate themselves about products.   Therefore, they are intensely aware of what they have come to expect. In order to make sure that businesses of today can be successful, the business needs to make sure it is â€Å"customer-centered.† This implies a movement away from the former business focus of â€Å"process centered.†Ã‚   This shift means that businesses need to reorganize their focus by implanting a strategy geared toward success factors of the process, technology, people, and environment.   Management process will need to be examined and reviewed in order to make sure that wonderful and effective customer service is being provided. Businesses can gain an edge nowaday s if they are able to form management that focuses on good customer relationship skills.   This is often referred to as customer relationship management or CRM. The notion with CRM is to make sure the focus of the organization is the customer. Therefore, in order to make the company more customer-centered, it is important to ensure that all employees in the business contribute to the customer in the end.   Businesses that have been able to use this concept with success bring together the processes of people and technology.